- Social
- Digital
- Motion Content
L&C Just Ask Lucy
To make the UK’s biggest fee free mortgage broker unforgettable, we created a bold relaunch campaign, with a little help from a pink puppet.
A rebrand to remember
L&C are the UK’s biggest fee free mortgage broker. But they were hiding in plain sight. Even their most satisfied customers sometimes struggled to recall them.
A little helper on your shoulder
To front the new-look L&C we created Lucy - a pink puppet who represents their expert team, popping up whenever people need help with their mortgage.
To transform her from concept to camera-ready character, we worked with renowned puppet-maker Oliver Smart. From her pantone-perfect pink to her signature chimney hairstyle, every element was hand-crafted to bless Lucy with unforgettable charm.
A crafted campaign
In keeping with Lucy’s handmade artistry, the campaign had the true human touch. Everything was captured in-camera using traditional puppetry techniques.
We created a suite of films and a huge toolkit of still and motion assets to bring her to life across L&C’s social and digital comms mix, leading a new chapter for the brand that showed early indications of 78% preference against competitors.
